As a newbie blogger, working out what to blog about is usually one of the biggest challenges.
But, once you have that figured out, you might be wondering, How Often Should I Publish A Blog Post To make money And Grow My Followers?
Is there a recommended number of blog posts you should publish each week?
And what happens if you can’t maintain that content schedule any longer? What do you do instead?
There are no hard and fast rules but there are recommendations to help with the search engines.
The frequency all depends on your blogging goals and the needs of your audience.
Let’s get to it!
Your Blogging Goals
Before you started blogging, did you have some specific goals in mind?
Goals such as:
- How will I promote the blog content I produce?
- What income streams will I implement in the blogs?
- Is YouTube worth the investment in time?
Things like how you are going to promote your blog and how you will make an income from it are big blogging goals to figure out.
For example, if you want to reach as many people as humanly possible or use ads to make an income from your blog, blog traffic has to be the main priority for you. The vast majority of traffic to this blog comes from Pinterest through using Tailwind.
When I first started Mistakes Bloggers Make, building my traffic was my number 1 priority. I wanted to build a huge following – an ever-growing community – and in order to do that, I had to provide content for them to read!
What Does Your Audience Want
Understanding your audience will take some time to get figured out. You probably won’t even know what your audience wants until you’ve been blogging for 5 or 6 months!
That is okay!
In the very beginning, you will probably have to create an avatar ( an imaginary image) of your blog audience to decide how you can help them out the best.
You can also look into Facebook groups where your audience can often be found and do some social listening. What sort of social media posts are they posting? What are they frequently having problems with?
Understanding your audience’s needs and wants can help you form a much-required content plan.
In Addition, which stage is your audience in, the beginner or advanced stage of your blog niche?
Knowing these points can help you to figure out if you need to provide more in-depth guides that are long-form content or shorter more in addition to posts for advanced users.
This blog provides help for beginners. So, this means the content I have will be pillar posts (long-form content), and guides.
Writing this type of content isn’t easy to do It can take up to 5 days to write an ultimate guide as it can be 5,000 words.
And that can play a major factor in how often you publish content on your blog.
So, let’s dive into the different types of posting schedules you can choose for your blog posts.
For Instance, what is the best way to share your content with your audience – through videos pre-recorded or Facebook live? Long-form content? Short posts?
We also need to know which point our audience is at the beginner stage or advanced stage of your blog niche?
This can aid you in figuring out if you need to provide in-depth guides that are long-form or shorter more supplemental posts for advanced users.
Mistakes bloggers make provides help for beginners. So, that means the content I need to provide will be in-depth guides and long-form content.
Posting Every Day
You may have been told that if you post a blog post every day, your traffic will grow much quicker than if you published less often.
That is partly true.
But, I recommend you don’t do this on a long term basis because you will burn out quickly. In fact, only 2.5% of bloggers publish every day.
And I would bet those bloggers probably have other writers to help them provide daily content.
Everyday content is also very well-suited for news blogs like Huffington Post. So, if you aren’t that type of blog, I wouldn’t stress out about trying to blog every day!
If you want to give it a try, then only do it for a short time! I personally love to create blog challenges where I write a blog post every day for a set amount of days.
My most recent one was for 7 days! But instead of writing 7 posts, I wrote 10.
Posting once, twice or three times a week is a better schedule many bloggers can handle for longer.
The best blog post frequency is actually once a week. Writing one blog post once a week is very achievable for the majority of bloggers whether they work full-time or are a grandparent looking after their grandchildren like me.
When I started my blog, I was able to pump out 3 blog posts a week for around 5 months. This gave me my initial page views and helped me grow my blog a lot quicker than my previous blog.
Over the past 5 months, I have been writing and posting 5 posts a week.
So, if you are a new blogger, try posting weekly for as long as you possibly can (up to a year would be amazingly good!). That’s what I’m aiming for.
If you decide on just posting monthly, you will see a slower growth overall. But, that’s only if you do nothing else!
If you’re active in other ways like YouTube or in Pinterest, then writing monthly may not hurt you as much as you think. You can still grow your following and income if you connect with your audience outside of your blog.
But, if you are looking to monetize your blog quickly, then this strategy will not help you as much as posting weekly would.
Looking At Your Needs
You really need to find what you can cope with best with posting and writing. For me, I just love writing and blogging so much!
I would write a post every day if I could – but I can’t!
I have pages to maintain and email to answer to as well as looking after grandchildren and a million other things bloggers need to do to maintain their business!
That’s why my posting schedule for my main blog is a minimum of 2 posts a week and when time permits a bit more.
When I’m going on holiday I always get at least one post for each week I’m away in the bank and all I have to do is hit publish.
How Often Do You Blog, I would love to know?
Let me know in the comments how often you publish a blog post and if that’s how you manage it consistently? Is your system helping you grow your blog traffic? Please answer in the comments.
Please remember to pin me using the sharing buttons!
Lisa. Founder and CEO of mistakesbloggersmake.com