Blue Sky Amazon Review Sophie Howard Is It A Scam To Avoid

Hello, and a very warm welcome back. Blue Sky Amazon by Sophie Howard is a hot topic at the moment. Selling on Amazon can be a million-dollar business.

With that in mind, you may have come across this course already and have a call booked with Sophies Marketing team!

I would cancel it as you will find some details here from real users of the course that say it is not all it is hyped up to be.

So many testimonials on Trustpilot say the over 3 thousand dollar course is a scam!

The course itself is learning how to do Fulfilment by Amazon, Sourcing the products, how to find manufacturers, and what Amazon does for you as well as the costs involved.

Disclaimer: I am not associated or affiliated with the Blue Sky Amazon training course. If you purchase it I will not be compensated in any way.

The information in this review can be found all over the internet and some conclusions are based on my many years of experience in working online.

This post may contain affiliate links. This means If you make a purchase I will receive a commission. The price you pay will not be affected.

Let’s dive in and find out about the course first and the complaints will follow after:

Blue Sky Amazon Overview

Program Name: Blue Sky Amazon

program Type: FBA Amazon Training Program

Founder/creator: Sophie Howard

Cost Of Purchase? $3995 or 7 payments of $713

Is It Recommended? No.

This course is legit and it can make money if you know what you are doing.

However, the reason for the non-recommendation is purely based on the cost at $3995 it is seriously overpriced.

You would also need another 10K as capital to start this project.

You can find information on this business model for free on Youtube and other places online like Reddit.

The other reason is all of the bad reviews on Trustpilot. (More about those in the cons section)

A far better business for beginners is Affiliate Marketing.

The Creator Sophie Howard

Blue Sky Amazon Review sophie howard

Before spending money on any online program I always check out the creator and carry out my own due diligence.

Sophie Howard is a stay at home mother who started her business back in 2014. She is from New Zealand.

Starting on Amazon she hit the big money 18 months later with the Private Label Rights tea product which she named ” Higher Tea “.

This product is spoken about repeatedly in her courses as she bought it for $1 and sold it for $22.

Her personal brand is called “Aspiring Entrepreneurs”.

After her initial success, she went on to write a book called Amazon Jetstream Income the book is basically a sales pitch for her programs and she discusses her selling experiences and promises to help people launch a business on Amazon.

I read this book hoping to learn more about the business and was very disappointed with it!

You may also have heard about Sophie on various podcasts that she has appeared on since 2017.

Sophie is a real person. That makes a refreshing change to know that!

Related Post: Kindle Publishing Income Sophie Howard

What Is Blue Sky Amazon?

Blue Sky Amazon consists of 35 hours worth of training that is split into 2 modules.

The Product University has 6 modules and the Amazon Navigator has 8 modules.

The Product University Course

Module 1

The Foundation Video section is 5 hours in length.

This module provides the foundation for the course. It is divided into four sections and teaches the introductory concepts, including:

  •   Sophie’s personal resume
  •   The positive mindset you need to help you to build a successful FBA business
  •       How to Plan for the coming year
  •   Looking at the Pros and cons of other business platforms.

Information on how to build a sales funnel. Sophie shows you how she creates one. On a big scale,

Sophie also explains how to build a funnel a lot quicker now than she did originally.

Overall, this module contains some important information.

In my opinion, it is very disorganized!

Module 2

The product selection model Videos last for over 5 hours.

Sophie’s approach in this module is very different from other coaches who teach the FBA business model.

To reduce the chance of competition she aims to teach you how to create highly exclusive products that can sell for a long period of time.

Most others say you should choose products that sell quickly in order to get into profit sooner.

Module 3

The Basics of sales funnels Videos are over 5 hours in length.

This module consists of four sections. In the beginning, Sophie explains about sales funnels and their different uses e.g. ads, lead magnets, etc.

In the 2nd session, you are shown the process of setting up a funnel using Russell Brunson’s Clickfunnels.

Next up, Sophie shows you how to set up a funnel for her student’s chosen product and a Facebook ad campaign to drive traffic to it.

Lastly, the 4th session discusses an evaluation of her student’s funnels and a 30-minute question and answer session.

Module 4

Hiring Virtual Assistants is over 4 hours in length.

Split into 3 sections focusing on how and where to hire virtual assistants (VA’s).

Sophie explains how she outsourced tasks to VA’s and the difficulties that she met along the way.

She also shares her experiences in managing her team of VAs. For example, outsourcing the tasks of supplier negotiation and product selection to the VAs.

Module 5

Selling On Amazon is over 5 hours long.

This module explains how she started her business on Amazon. 

From this, You will get an idea of both the pros and cons of Amazon FBA.

Also covered are some basics including the steps to set up a seller account, getting a business license, and making use of certain tools (LSI Graph, Keyword Inspector, Google Keyword Planner, etc) to find converting keywords.

This is followed by a demonstration to create a product listing, from the title description and how to utilize Amazons PPC to launch products.

It covers the main fundamentals of FBA which is helpful to both less experienced sellers and newbies.

Module 6 

Forgotten Product Sourcing Places is a short module at only 42 minutes!

In this module, Sophie discusses 8 different ways to find unique product sources, including the Amazon Catalogue Technique, Amazon Scroll and Search Technique, Browsing the Local Classifieds, Visiting Markets and Bazaars.

Sophie shares with you her experience of creating unique product ideas by utilizing business and pleasure time when she travels.

The Amazon Navigator Course

The total length of this course is over 9 hours.

Module 1

The welcome is 32 minutes long!

Sophie explains that most new FBA vendors will experience a lot of trials and tribulations in the first 3 to 5 months. Therefore she starts the course off with a positive mindset to deal with the challenges.

How she does it? It all starts with goal setting. Sophie instructs her students to keep their goals front and centre and make use of a profound 3 steps to reach the goals.

She concludes this module with some FBA fundamentals, covering how to calculate Amazon’s fees, product costs and profit numbers and getting a business licence, signing up for a professional Amazon seller account.

Module 2

What You Don’t Know About Branding is over an hour long.

This is the one module that makes Sophie’s courses different from other FBA courses.

In this module, She shares with you the branding strategy that helped her to scale up her Amazon stores to multiple 7-figure businesses.

Using this strategy, she can make her products different from other similar ones in the marketplace and charge a higher price.

Most other FBA courses only give you the basics of branding, like how to set up a brand website and Facebook page, this module will show you how to launch a brand that is hard to copy and compete with.

Module 3

Finding products That Sell For A Long Time video is just over 20 minutes long.

The biggest reason Sophie has success with Amazon FBA is her ability to unearth products that can be sold for a long time.

This is how you can duplicate her success and build a sustainable FBA business.

In this module, Sophie shows you how she finds unique and long-term products from suppliers who are out of the public eye.

She also reveals a number of countries that she has been working with to source specialized products. These include Indonesia, Bali, India, Thailand and the US.

Module 4 

Are Your Listings Pristine? over 1 and a half hours long.

In this module, Sophie walks you through the process of creating a product listing that catches the eyes of Amazon visitors. 

It includes the areas of sales copy, such as title construction, and product descriptions.

Some of the topics included are:

  •      The Importance Of Keyword research
  •       How to create titles that attract customers
  •       How to create offers that are irresistible to pass up
  •      Attractive Product descriptions

She emphasizes the importance of creating a product message that attracts the millennials who make up the majority of the online population.

Module 5

Don’t Get Samples, Order the Entire Shipment 19 Minutes long.

This module covers the subjects of shipping, samples and labelling.

Unlike other Amazon FBA courses, Sophie gives you simple, practical and actionable tips on how to streamline the shipping process.

She also points out the most common difficulties with shipping and offers you solutions to get around them. 

You will learn 3 ways to deliver your products to the Amazon warehouse. 

All of the details are covered in this module

Module 6

Promoting Your Product 28 Minutes long.

This module covers 5 marketing strategies to help you to launch your products. Sophie gives you 7 key performance indicators to keep track of the sales performances.

She also provides a step-by-step blueprint on how to set up coupon codes.

For example, Sophie suggests you be cautious in creating a limited number of coupon codes and making sure that the codes are hidden from the product listing.

Module 7 

Maintaining Your Amazon Account 40 Minutes long.

If you wish to build a sustainable Amazon FBA business, you have to learn how to make data-driven decisions and stay in control of your business.

Sophie explains how to generate business reports from Seller Central, optimize customer support, process international payment and get help from Amazon.

Seller Central gives you a variety of business reports including sales reports, inventory reports, payment reports, customer concessions reports, removal reports and FBA business reports.

As the business owner, you have to keep track of these figures and metrics on a weekly or monthly basis.

For instance, you need to know the profit margins of your products and find out what the best-selling products are.

Module 8 

Scaling beyond Amazon and finding your own VA’s 1 Hour.

In the last module, Sophie teaches you how to outsource some of the boring tasks so that you can focus on scaling up your business.

She suggests that you hire a number of virtual assistants to save yourself from doing them.

Lastly, Sophie encourages you to expand your business beyond Amazon and prepare an exit plan.

Related Post: Savage University FBA Course

The Pros Of Blue Sky Amazon

Sophie Howard is a legitimate person who did make money on Amazon using this business model.

The course itself contains over 35 hours of videos explaining the processes used and it is very comprehensive in nature.

Related Post: Savage University

The Cons Of Blue Sky Amazon

The course is very expensive at $3,995.

It is not explained to you that you will need a budget for another 10k to cover all the costs of getting started for example:

  • Product acquisition/manufacturing
  • The Actual Product Purchasing
  • Warehouse storage
  • Shipping fees
  • Taxes
  • Transaction fees
  • Advertising fees
  • Paying Virtual Assistants etc.

A very difficult business model for beginners to start.

Terrible reviews on Trustpilot and other sources Like These:

Trustpilot reviews Blue Sky Amazon 1
Source Trustpilot
Trustpilot reviews Blue Sky Amazon 2
Source Trustpilot
Trustpilot reviews Blue Sky Amazon 3
Source Trustpilot


There is also a great deal of fake positive reviews on Google that people have been paid to produce!

The affiliate disclaimer on the Blue Sky Amazon website is very informative and makes interesting reading:

Blue Sky Amazon Affiliate Disclaimer
Blue Sky Amazon Affiliate Disclaimer

A comment I found online is interesting:

” After watching her video about KDP, I wanted to know more about what she did. So I went to her Facebook page.

I work in social media so I know a little bit about it.
50,000 followers. And I didn’t see a post with more than 18-19 likes.
Rarely… And I mean it’s extremely rare to find a comment on any of her posts. OK, so she bought 50,000 followers. But you can’t get more than 18 to comment? The average number of likes appears to be 4.”

There are also complaints about the admin and support staff.

Is Blue Sky Amazon A Scam?

No. It is a legitimate business model and you can if you have the funds to invest make a very large sum of money with it!

However, it is very risky and not something I would personally get involved with.

I do not recommend this to my readers.

A Better Way

As a person who has been sucked in by hyped-up sales pages for MLM companies and has spent a lot of money running Facebook ads for less return than was spent. I know there is a better way!

It took me 6 years of searching for the right program and it was found back in February of 2020.

Affiliate marketing gives you the opportunity to promote other people’s products and services around topics that you choose and are passionate about. It can be anything you like, such as health and wellness, DIY, making money online.

With this business, you don’t have to spend any money on any ads or recruiting, you don’t have to worry about stock, customer service, creating or updating products and you can get started with a small budget.

Does that sound more like your cup of tea?

The biggest commission so far that I have received using the affiliate marketing business model to date is $500 and I have only just started.

This was achieved without spending a single penny out on ads. The traffic came to me for free using SEO!

I get paid when I am asleep as well as when on holiday!

Now I spend my days writing reviews to stop innocent people like yourself from being scammed like I was! 

(If you want to make your new business work better upgrade to the premium membership for $49 a month or $1.63 a day that’s less than a Starbucks costs!)

Thanks for supporting me to the end of this post I appreciate your time.

Have a question for me then please leave it in the comments below and I will get back to you as soon as humanly possible.

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Lisa. Founder and CEO of mistakesbloggersmake.com

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